Your own branded operating system across all 17 locations, in your colors and your logo, not "the PetsPlug app." A Care app for pet parents, loyalty, a cancelled-appointment rebound, the Pet Passport with in-shop connect and check-in, a social wall, a gift-card & retail store, and a back office for your team. It isn't a mockup. It's built and live today.
A grooming chain runs on two hard problems: cancellations leave same-day gaps that never refill, and clients drift because nothing keeps them connected between visits. Your booking tool schedules. It doesn't fill the gap, and it doesn't keep the client. That's what PetsPlug closes.
A same-day cancellation is a slot sitting empty. Nobody re-markets it fast enough, so the appointment, and the revenue, is simply gone.
Between grooms there's no reason to come back to you specifically. No history, no rewards, no relationship living anywhere the owner keeps.
Calendar here, reviews there, socials elsewhere, gift cards on paper. Nothing compounds into a network that makes each location stronger.
A booking tool runs one shop. A care network connects all 17, plus every other pet business your clients already touch. The Pet Passport belongs to the owner and follows the pet everywhere. That's what turns 17 locations into one system, and one system into a network with Smoochie at its center.
These figures are modeled from published 2025 to 2026 grooming-industry benchmarks, not guesses. Swap in Smoochie's real menu and client book and they get exact. The ranges below are deliberately conservative.
A year, across 17 locations. The Openings board plus 48 and 24-hour reminders recover half to two-thirds of the same-day no-shows that today just vanish. That is revenue the calendar never gets back on its own.
Modeled: $7.8k–$15.6k lost per salon/yr × 50–70% recovered × 17 locations.Reminders and one-tap rebooking lift retention 20 to 30%. At a $780 annual client value, every 100 regulars you keep on the books is about $78,000 of grooming revenue defended. Chain-wide, that compounds fast.
Modeled: 100 retained clients × ~$780 annual grooming value.Gift cards and retail sell from the same branded surface, with no new POS. Card breakage, gifting that brings in new clients, and a retail add-on on even 1 in 10 grooms turn into five figures a year per location.
Upside on top of grooming. Exact figures depend on Smoochie's attach rate.Sources: MoeGo grooming retention + no-show research, and 2025 to 2026 industry price and retention guides. Operating figures shown inside the live product (fill rate, recovered value, enrolled customers) are illustrative until real pilot data accrues.
Ordinary advertising charges you for impressions and clicks and hopes a customer shows up. Treats is a closed loop: members get a controlled offer, eligibility is verified, and it only counts when a real, completed visit happens. This is a future phase, not part of the pilot contract, and it is shown here so you can see where the network goes.
Honest status: the Treats engine, membership, an immutable rewards ledger, the earn and redeem lifecycle and outcome attribution, is built and tested. It was hammered with duplicate requests and correctly refused to award or bill twice. It has no customer-facing screens and moves no money today. The billing and payout layer goes live only after a financial and legal review. No Treats pricing is offered or implied in this proposal, and Treats is not part of the pilot.
Your own loyalty program, your own app, and your own operating system do more than run the day to day. They turn seventeen separately-run shops into one system that you own and control.
Your colors, your logo, your customer relationships. The layer your clients touch every day carries Smoochie Pooch, not a vendor's name, and the content and client base stay yours.
Every Passport, every rewards member, every retained client is an owned, recurring relationship that lives with Smoochie rather than in a third-party tool you rent by the seat.
One OS across all 17 locations means a standard playbook, less overhead, fewer third-party fees, faster onboarding of new units, and decisions driven by your own data instead of guesswork.
Smoochie is the anchor design partner. As the network grows, the Passport the owner already holds becomes the connective tissue between every business that cares for their pet, and Smoochie sits at the front of it. Each stage builds on the last; nothing here is a rewrite.
Your branded operating system across all 17 locations, in your colors and logo: openings, wall, rewards, gift cards, retail and the Pet Passport. Running today.
Pets connect to the network with the owner's consent, scan a code, check in, hand off. The Passport follows the pet across every connected provider, not only Smoochie.
The network becomes a measurable acquisition and retention engine: member offers, verified outcomes, honest settlement. Tested; the billing layer is next, after review.
With the owner's permission, the Passport extends to the veterinary practice and the diagnostic lab, so the pet's record is continuous across grooming, medical and testing, a permissioned graph no single app owns.
As more pet businesses connect, owners find trusted care through people they already trust. Smoochie, first in, benefits the most.
Most proposals sell a vision. This one ships. Below is the honest state of every capability, and nearly all of it is Live today at smoochiepooch.petsplug.app.
Builds, hosts and supports the platform. Owns the reusable engineering, integration and governance IP. Operates PetsPlug as the network.
Owns its brand, its clients, its content and its calendar of record (MoeGo). Retains full operating authority. The anchor pet-business design partner.
The shared, owner-centric care network: Pet Passport, rewards, Openings, the wall. Smoochie plugs in; the owner controls what's shared.
Owns their pet's Passport. It lives with them across every business and every location. Smoochie is a connected provider with consented access.
Nothing goes live until you give the okay. On your go-ahead, we run a final QC pass and a polish sweep across the whole platform, then roll out Phase 1, then 2, then 3, at whatever pace suits Smoochie.
Point clients to the branded site. Location pages, the wall, the gallery and the blog are live immediately. Nothing to install, nothing to configure.
Clients sign up and get a Passport, rewards, referrals. Staff post earlier openings and "pet is ready" posts with email alerts on. Booking runs in handoff mode alongside MoeGo.
Connect Stripe payouts for the store, add texting for SMS, connect the MoeGo API for auto-sync, and move to your own domain. Each is a switch, not a rebuild.
No code stands between you and going live. When you're ready for the later phases, you connect accounts you already control:
Flip booking from handoff to auto-sync. Request it from MoeGo, paste it in. Handoff works fine until then.
Route store revenue to your bank. Onboarding is standard Stripe.
Turn alerts into real text messages (email already sends). Requires carrier registration.
app.smoochie-pooch.com instead of the subdomain, one DNS record.
One location or a controlled cohort. Defined success metrics agreed up front. The implementation fee is credited toward an approved chain rollout, so a successful pilot pays forward and an unsuccessful one stays contained.
One-time. Configuration, branding, customer and staff import, MoeGo handoff wiring, and training. Credited toward an approved chain rollout.
For the live pilot location across the 90 days. Chain-wide pricing is set after the pilot, based on what it actually recovers.
A defined start and end with agreed metrics. No long-term commitment is required to find out whether this works for Smoochie.
Treats, veterinary connectivity and diagnostic-lab connectivity are not part of the pilot. Deeper integrations (MoeGo auto-sync, Stripe payouts, SMS) activate when Smoochie provides the corresponding accounts.
Baselines are captured at kickoff and results are measured against them. No recovered-revenue number is claimed until it is verified in Smoochie's own data.
See it live, walk one location through Phase 1 and 2, and measure real recovered revenue and enrollment. Low risk, quick to stand up, and everything above is already built.